Google is planning to introduce +1 button for AdWords

Today I received an email from Google AdWords Team which was about +1 button integration to my AdWord ads. According to this email you can see a +1 button with your ads very soon. When someone searches on Google, (while signing in his Google Account) he will see a +1 button on your ad, user can click on +1 button to recommend your ad. Recommendations always play an important role in search results. Before AdWords, +1 button is already in use for organic search results & has impacted the search engine rankings as well. Now be ready to see the impact of +1 button on your ads, one possibility is that it may increase your Ad position.

What will be the exact impact of +1 button to ads? We will know once they will be in use.

You don’t need to do anything to use this +1 button for your ads, Google itself integrate +1 button for all AdWords Ads. On the other hand you can add this +1 button to your site, so that the visitors of your site have an opportunity to +1 your site.

You can check the below email which I got from Google AdWord Team.

“Hello,

This email is about your AdWords account XXXXXXXXXX

In the coming weeks, your search results and ads on Google will include a +1 button, which users can click to recommend your ads. You don’t need to make any changes to your account in order to take advantage of them. The final landing page URL of your ads can also appear on the Google profile of any user who +1’s your ad.

Here’s how the +1 button works:
Let’s say you own a hotel in Madrid. Brian had a lovely stay at your hotel last summer. When Brian starts researching accommodations for his next trip to Spain, he searches on Google while signed into his Google account, and sees your ad. He clicks the +1 button on the ad to recommend it to his contacts.

When Brian’s friend Ann plans her trip to Spain, she signs in to her Google account, searches, and also sees your ad – plus the personalized annotation that Brian +1’d it. Knowing that Brian recommends your hotel helps Ann decide where to stay during her travels.

Think of the +1 button as a way for fans of your business to recommend what you offer, for all their friends and contacts to see. By helping searchers see more personal, relevant ads, we believe you’ll see more qualified traffic. You can also add the +1 button to your site to give your customers the opportunity to +1 your site after visiting it.

To learn more about what’s changing and how +1 works, visit the AdWords Help Center.

To add the +1 button to your site, visit the +1 button tool on Google Webmaster Central.

Sincerely,
The Google AdWords Team”

Update: Google has started showing +1 button for Google Ads, see below screenshot.

Create New AdWords Accounts in MCC without Login & Password

Google has rolled out a new feature by which anyone can create new Google AdWords accounts within MCC (My Client Center) without a login and password.  This new optional-login accounts feature will allow users and firms to create AdWords accounts without creating a separate email address and password for the new account.

Google has also provided some tips on how to use this feature:

Creation of optional-login accounts in Google AdWords:
Click on the "Create Account" button within your MCC, then complete the three required fields: account name, time zone and currency. You’ll also see a collapsible link to “Invite another user (optional),” which provides the option to invite a user to the account. Even if you opt not to, once you click "Save", you'll have a new, live account.

If users want account to have a login:
You can either “Invite another user (optional)” during the account creation process or follow the normal process for inviting a user to an AdWords account: go to the “My Account” tab, click on “Account Access” and choose the link “Invite other users”.

Optional-login accounts notifications:
Red Alert Account Notifications (such as billing notifications or policy violations emails) will be sent to the email address associated with the MCC. For non-red alerts, make sure you’ve opted into notifications on the "My Client Settings" page at the MCC level. You also may opt into performance suggestions and newsletters specifically for the optional-login account. Such notifications will be sent to the email address associated with the MCC.

New AdWords Home Page Design By Google

Google has launched a new home page design for AdWords account. Features like account alerts summary and account performance graph are remain same but you can customize this home page as per your requirement. You can choose various parts of your account that matters more for you.

Google has done this change on the basis of feedback received by various Google Advertisers. Different advertisers want different snapshot of their AdWord account home page to quickly view various aspects of their account.

There are some metrics you want to view quickly just after you login to your account. The modules which you will see in your home page are based on saved filters in you campaign interface. Initially Google has added some default filters in it, but you can delete those default filters and customize them in your own way.

To learn more about this AdWords home page design, please visit AdWord Help Center.